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Global Marketing Effectiveness Manager - 12 Month FTC

Employer
Hays
Location
London
Salary
£600.0 - £650.0 per annum + £600-£650 a day (inside IR35)
Closing date
19 Jun 2024

View more

Job position
Assistant
Contract Type
Temporary / Contract
Hours
Full Time
Job Function
Supplier

Job Details

Your new company
I have exclusively partnered with a global leading manufacturer and retailer, industry experts in its field. Their commitment to innovation, quality, and unforgettable experiences has made them a household name in countless countries. I am seeking a highly analytical and detail-oriented Marketing Effectiveness Manager to join the team to analyse the companies Global Marketing Effectiveness Program that operates in 13 different markets.
Your new role
The ideal candidate will have extensive experience in data analysis, SQL, and Marketing Mix Modelling (MMM). This role will be instrumental in measuring and enhancing the effectiveness of the companies' global marketing strategies through robust data analysis and advanced modelling techniques.

  • Develop and implement Marketing Mix Models (MMM) to evaluate the effectiveness of marketing activities across various channels and geographies.
  • Analyse large datasets to extract actionable insights and support data-driven decision-making.
  • Use SQL to manage, manipulate, and query complex databases for in-depth analysis.
  • Collaborate with cross-functional teams to identify key performance indicators (KPIs) and metrics for marketing effectiveness.
  • Present findings and recommendations to senior leadership to inform strategic marketing initiatives.
  • Continuously refine and optimise models to improve accuracy and predictive power.
  • Stay updated with industry trends and best practices in marketing analytics and data science.
  • Utilise Python for advanced data analysis, modelling, and automation tasks as needed.


To be successful you must have:

  • Bachelor's degree in Marketing, Data Science, Statistics, Economics, or a related field; Master's degree preferred.
  • Proven experience in marketing effectiveness analysis and Marketing Mix Modelling (MMM).
  • Strong proficiency in SQL for data management and analysis.
  • Experience with Python for data analysis and modelling is highly desirable.
  • Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Strong communication skills with the ability to present data-driven recommendations to non-technical stakeholders.
  • Familiarity with data visualisation tools (e.g., Tableau, Power BI) is a plus.
  • Ability to work collaboratively in a fast-paced, global environment.
  • Strong attention to detail and a commitment to accuracy.


What you'll get in return

You will receive a competitive salary and flexible hybrid working model. Most importantly you will get the opportunity to be a part of one of the biggest and most remarkable brands in the world, providing international exposure to opportunities which only come alongside the organisation. Additionally, being a part of a dynamic and inclusive culture where everyone is visible and valued.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Company

About Hays

At Hays, we know that finding the right role at the right time takes careful consideration. As lifelong career partners we’re with our candidates each step of the way.

Whether you’re seeking a job for right now, a career change, or to move up the career ladder, we have the expertise, the up-to-date knowledge, connections and training to help you get where you want to go.

Providing an unmatched wealth of jobs across industries and professions, using our insights and market leading salary checker, employer relationships, pathways and support, we bring roles that challenge and excite you.

And it doesn’t end there. Our expert consultants are here to help get you more than your next job – offering training and upskilling via our free-to-use My Learning platform.

Company info
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